The Importance of Owned Content

In today’s competitive market, your credibility and authority in the industry are essential for attracting new clients and growing your business.

How do you build your credibility and authority? Owned media.

Owned media is the term used to describe the digital channels that you own and control. These can include but isn’t limited to your website, blog, social media, and email marketing. It allows you to create and distribute your own content, build your audience, and establish your authority and credibility.

It is different from paid media, which is the advertising you pay for, and earned media, which is the publicity you get from others.

Especially with the rise of fake news and misinformation, brands need to establish their own digital presence and credibility through owned media channels.

Some of the benefits of owned media are:

• You have full control over the content, format, and frequency of your communication

• You can tailor your content to your specific audience and goals

• You can measure and optimize your performance and ROI

• You can build long-term relationships and loyalty with your customers and prospects

• You can differentiate yourself from the competition

To create an effective owned media strategy, you need to:

• Define your objectives and KPIs

• Identify your target audience and their needs and preferences

• Create valuable, relevant, and engaging content for your channels

• Optimize your content for SEO, usability, and accessibility

• Promote your content across your channels and other platforms

• Analyze your results and feedback and make improvements

Are there any parts of creating an effective media strategy that go beyond your skillset? Let’s connect and design your marketing blueprint.