ABOUT US
We have a history of helping companies like yours.
We love our clients.
Take 3 minutes to learn about Florence Rose Group.
We think you’ll want to stick around.
At the Florence Rose Group, we are undaunted by the bureaucracy and advertising red tape for highly regulated industries.
A few of our favorite achievements in the past few years:
Allowing a team to essentially copy-paste themselves (we’re the paste) to launch an industry-leading product
Building a comprehensive sales and marketing reporting dashboard to validate marketing resource and budget needs for a growing InsurTech company
Winning awards for our omni-channel campaigns in New York politics
Providing media training and crisis communications to teams in the legal industry
Conceptualizing and launching an e-commerce marketing strategy for healthcare products
Leading the development and management of coalitions advocating for New York legislation on behalf of a Fortune 100 company
MEET EMILY
Emily Friend, founder and lead consultant at The Florence Rose Group, is an award-winning marketing and public relations strategy expert.
She has worked with a diverse client list of large and small organizations within heavily regulated industries, inclusive of health, government, politics, insurance, finance, energy, and environment.
For several years, Emily ran marketing and business development for the NYC media buying and planning agency of record for government agencies like New York State Department of Health and the New York City Department of Health and Mental Hygiene. Their work also includes New York State Board of Elections, JND, Jacoby & Meyers, and the New York State Office of Cannabis Management.
As a political consultant and strategist, her work ensured New Yorkers were fairly and thoroughly counted in the Census to protect vital federal funding (and secure an additional $1.8B) with fair political representation for all groups.
She led programming that drove support of New York’s first offshore wind project, South Fork Wind by Ørsted/Eversource, and champions NYISO's Carbon Pricing plan on behalf of Carbon Free New York, to move us toward a more sustainable clean-energy future.
In 2015 she started The Florence Rose Group, which services clients by helping them grow their book of business, increase revenue, maintain brand equity, and maximize their return on investment.
She currently works with JCK Foundation, an organization that promotes mental wellness in schools, businesses, and communities and ensures that no one feels alone.